consumers
KPMG Study Confirms US Consumers Are Ready to Use Blockchain Digital Tokens
Data don’t lie. New research from KPMG investigated how consumers feel about the application of blockchain digital tokens. It turned out that consumers believe that the blockchain-baked tokenization could significantly transform the way businesses interact with the public. But it emerged that most businesses have not embraced the new technology. Now, you can guess the implications.
Coffee Company to Use IBM Blockchain to Connect Farmers And Consumers
The J.M. Smucker Company, known as Smucker’s, has announced that blockchain technology will be implemented in their system to trace Colombian coffee beans directly back to their source, all the while enabling consumers to support coffee farmers through the platform.
Over 50% Consumers in Latin America Conduct Crypto Transactions, Survey Suggests
Attributed to convenience and flexibility, crypto adoption in Latin America is increasing, according to a study by payments giant Mastercard.
87% of Merchants Believe Crypto Payments Enhancing Competitive Advantage: Deloitte Survey
87% of merchants believe crypto payments will enable them to stay at the top of their game based on the competitive advantage rendered, according to a survey by big four audit firm Deloitte.
United Nations FAO: Blockchain, IoT and Robotics Can Foster a Sustainable and Profitable Global Seafood Economy
The Food and Agriculture Organization (FAO) of the United Nations views blockchain as a game-changer for the global seafood sector.
Bitpay Now Supports Binance's Stablecoin For Global Payments
Binance and Bitpay have partnered to enable consumers and merchants to access Binance stablecoin.
German Finance Minister Calls for Speedy Interventions in the Rollout of a Digital Euro
German Finance Minister, Olaf Scholz, sees the digital euro as an ideal innovation to meet the high demand for digital money from businesses and consumers in Europe.
Blockchain Delivers a Glimpse of Future Innovation Today
A brief look at how the energy market and consumers will benefit from blockchain technology in the near future.
Crypto Fund Managers Infuriated with UK Watchdog's Recent Ban on Crypto Derivatives
Crypto fund managers have released an angry response to the UK financial regulator's recent ban on the sales of crypto derivatives to retail consumers.
CBDCs Gain Traction Amid Fears of Coronavirus-Contaminated Banknotes, The Economist Survey Uncovers
In a survey conducted by The Economist and Crypto.com, it found that consumers generally had more trust in central bank digital currencies (CBDCs), rather than decentralized cryptocurrencies.
Coffee Origin Traceability Propelled by Blockchain App
The traceability of coffee origin is set to be propelled through blockchain technology. For instance, a blockchain-enabled app known as 'Thank My Farmer' seeks to avail information about this to various consumers, such as millennials.
India’s Tea Board Contemplates Using Blockchain to Stamp Out Tea Adulteration
India’s Tea Board seeks to mitigate the problem of tea adulteration by using blockchain technology as this will enhance consumers’ experience, as well as preserve the reputation of the Indian tea. Moreover, the consumption of tea in this nation will be boosted through an improved experience.
California Crypto Bill Seeks to Measure the Consumer Impact of Digital Assets
California’s Senate Banking and Financial Institutions Committee has unanimously passed Assembly Bill 2150 which will help define digital assets as well as to measure its potential impact on the state and consumers
Coinbase Becomes the First Crypto Firm to Be Awarded Visa Principal Membership
Coinbase has just announced to have been approved as Visa principal member. The partnership will make it easier for consumers to spend their cryptocurrencies around the world leveraging Visa's global network.
New Ride-Hailing App to Transform Payments by Offering Blockchain Direct Transactions
Bayride has revealed RideNode, a new transportation virtual and blockchain currency that seeks to transform the payment structures in this sector. America’s ride-hailing industry is touted to be revolutionized because RideNode will offer direct transactions between the service provider and consumers.