India’s Tea Board Contemplates Using Blockchain to Stamp Out Tea Adulteration
Brian Njuguna Oct 30, 2019 02:30
India’s Tea Board seeks to mitigate the problem of tea adulteration by using blockchain technology as this will enhance consumers’ experience, as well as preserve the reputation of the Indian tea. Moreover, the consumption of tea in this nation will be boosted through an improved experience.
Adulteration has been a menace in many sectors because the quality standard of a product is usually tarnished. Consumers are the primary victims of adulteration as they do not get value for their money.
India’s Tea Board seeks to mitigate the problem of tea adulteration by using blockchain technology as this will enhance consumers’ experience, as well as preserve the reputation of the Indian tea. Moreover, the consumption of tea in this nation will be boosted through an improved experience.
India’s tea board seeks tea traceability
According to the Business Standard, the Tea Board intendsto commission, develop, and design technological innovations that will prompt the traceability of tea trade in the whole value chain.
A consultancy firm is to be selected through tendering. It will be expected to study the existing technological advancements in the industry and make proposals, preferably mobile applications and blockchain technology, as they will be ideal in integrating the current systems.
Blockchain is viewed as an exceptional solution because all supply chain details from the procurement of raw materials by manufacturers to the disposal of the final product through auctioning will be captured.
This integration will be pivotal in enabling the end consumers to trace the origin of the Indian tea through strategies, such as digitization of the marketing channel.The urge for traceability was prompted by the increase in bad quality tea in the Indian market.
The chairman of the Indian Tea Association, Vivek Goenka, noted:
“It is good for the industry if traceability can actually be implemented. Not only the consumers will be able to know the origin of the tea like from which garden and region, the adulteration of tea, if any, can also be tracked.”
Blockchain will assist in tackling the traceability challenge because it will capture data at every production stage.
Image via Shutterstock
Image source: Shutterstock
