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JICWEBS Blockchain Pilot Project Attracts Four Media Gurus
JICWEBS blockchain pilot project is touted to be a gamechanger in digital advertising as it will optimize transparency, productivity, and trust. This aspect has, therefore, made four media agencies, namely Havas, OMG, Zenith, and Mindshare, to join this initiative.
The Story Behind Kakao and Klaytn's Blockchain Dominance in Korea
During Hong Kong Fintech Week 2019 held on Nov. 4-8, Zachary Keats, the Director of Corporate Development at Klaytn and Ground X, shared his insights on blockchain adoption initiatives in Korea. Kakao, a South Korean internet company offering a platform of services including messaging, cab-hailing, and payments, has developed Klaytn, the blockchain business arm of the company.
Sky, O2, And Unilever Enter Blockchain Project for Digital Advertising Transparency
Advertisers across the industry are looking for ways to increase transparency in their digital campaigns. Blockchain appears to be a potential solution in this respect. Recently, Sky, O2, and Unilever have joined a blockchain pilot designed to boost digital advertising transparency.