JICWEBS Blockchain Pilot Project Attracts Four Media Gurus
Brian Njuguna Nov 13, 2019 02:13
JICWEBS blockchain pilot project is touted to be a gamechanger in digital advertising as it will optimize transparency, productivity, and trust. This aspect has, therefore, made four media agencies, namely Havas, OMG, Zenith, and Mindshare, to join this initiative.
JICWEBS blockchain pilot project is touted to be a gamechanger in digital advertising as it will optimize transparency, productivity, and trust. This aspect has, therefore, made four media agencies, namely Havas, OMG, Zenith, and Mindshare, to join this initiative.
Some of the significant players taking part in the JICWEBS project include Virgin Media, McDonald’s, Nestle, and Unilever.
The project is deemed ideal because it will offer openness and clarity on the end-to-end supply chain. Additionally, the entire digital advertising market will benefit from elevated operational efficiencies.
One of JICWEBS’ founding members, Jon Mew, noted: "We're delighted to see so many of our members sign up to these opportunities to enhance transparency across the programmatic supply chain."
Conversely, a separate study involving the programmatic supply chain, is being undertaken as it will be instrumental in giving insights about some of the trust issues affecting the digital advertising sector. This assessment complements the JICWEBS initiative, whose objective is demonstrating how blockchain can avert some of the challenges being witnessed in this industry.
As reported by Blockchain.News on Nov .10, the Centre for Affordable Housing Finance in Africa (CAHF) has teamed up with Seso Global, a blockchain property registry company, to develop the first-ever blockchain-powered property register in South Africa.
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