KFC Opts for Blockchain-Based Media Buying and Digital Advertisements for its Middle East Customers

Brian Njuguna   May 01, 2020 03:32 2 Min Read


KFC, a leading American fast food chain, seeks to change the face of the quick-service restaurant (QSR) sector by establishing a blockchain platform in the Middle East for more transparent and efficient media buying and digital advertisements. 

Propelling trust via blockchain

With more than 22,000 outlets spread across the globe, KFC has stamped its authority as one of the biggest fast-food players. It, therefore, wants to boost trust in the advertising supply chain with distributed ledger technology (DLT). 

By leveraging on blockchain technology, KFC will add significant power to its real-time data analytics capabilities when developing disruptive communications campaigns and strategies. Moreover, it will be able to address privacy and security concerns brought forth by consumers, publishers, and advertisers. 

Some of the tangible benefits expected include optimizing efficiencies in the supply chain by eradicating fraud issues because the shared or decentralized database will ensure that every ad placement and delivery is seen and updated in real-time. 

KFC’s penetration and visibility in the Middle East will be enhanced as blockchain will ensure the distribution of relevant and timely messages, reduction of communication saturation, optimization of ad placements, and maximization of advertising revenue. 

Sophisticated blockchain solution

KFC touts the blockchain-enabled solution to be revolutionary by viewing real-time data getting the most updated insights. Additionally, immutability will be presented, making the supply chain efficient, transparent, and trustworthy.

Ozge Zoralioglu, KFC’s CMO in the Middle East, noted, “Today, marketers must get to the original source of the data: the consumer. Blockchain technologies ensure that they get first-hand information from the target audience themselves.”

Blockchain-based solutions are being viewed as game-changers in different sectors. For instance, at least 100 car dealers in the UK showed their commitment to accept crypto payments to optimize their customers’ satisfaction rates. Blockchain-powered strategies are being favored because they offer different players a competitive advantage as technological innovations continue reigning supreme. 


Image via Shutterstock


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