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Spotify Intends to Add NFTs to Streaming Service: Report

Nicholas Otieno   Mar 18, 2022 07:35 2 Min Read


   

Swedish audio streaming and media services provider Spotify appears to be planning to add blockchain technology and non-fungible tokens (NFTs) to its streaming service.

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The firm recently posted two job openings that indicated that the streaming company is exploring the possibility with Web3.

Spotify is currently seeking to recruit people to work in the early stages for “Web3” projects. According to the ad statement by the company: “The hiring of Spotify in the sector seems to be in the first phase of exploration. A vacancy asks for an engineer for its experimental growth team. The full-stack small team that will be responsible for driving growth through new technologies, such as Web3.”

Spotify also has another job offer that looks for a manager in the Innovation and Market Intelligence group. The job posting said: “The streaming company is looking for a candidate with experience in the content, creator, media, Web3, and emerging technology industries” to assist Spotify in defining Moonshots, a term for ambitious new projects.

Spotify is the latest giant in the tech space seeking to make NFT a part of its streaming service to enhance better offerings, increase artist earnings, and make a step ahead in the competition in the crypto space.

However, the company has not commented on the latest developments.

Optimizing Streaming Capabilities

The move signals that Spotify’s interest in blockchain technology is significantly rising. Three and a half years ago, the firm first expressed its interest in that area by acquiring a startup called Mediachain Labs. Spotify acquired the Brooklyn-based blockchain startup Mediachain Labs, whose team joined the company’s office in New York to work on developing better technology for connecting artists and other rights holders with the tracks hosted on Spotify’s service.

Before the acquisition, Spotify had developed several technologies that could assist in such efforts, including a decentralized, peer-to-peer (P2P) database to connect applications with media and its information, including an attribution engine for creators, and a cryptocurrency that rewards creators for their work.

A few years ago, Spotify invested $10 million in Facebook’s Libra cryptocurrency and became one of the founding members of the Libra cryptocurrency initiative.  

Every global digital subscription service (such as music or other things) is carefully watching the cryptocurrency and digital payments space. Spotify is hiring people to help it figure out what to do with such emerging technologies.


Image source: Shutterstock

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