Australian Farmer Teams Up with FreshChain for Watermelon Traceability via Blockchain

By Brian Njuguna   Nov 30, 2019 1 Min Read


Andrew Martens, an Australian owning Marto Farms, has joined hands with Fresh Chain Systems, a local tech firm, in deploying blockchain technology on his watermelon labels to propel traceability. Buyers across Australia will, therefore, be able to trace the originality of the fruit. 

As reported by Bundabergnow on Nov 28, this blockchain solution allows consumers absolute transparency into the whole production process, allowing complete traceability of products from paddock to plate.

“The world has changed and people simply want to know more about their food, it’s location and those who produce it,” Martens said, adding,“Consumers can simply scan a QR code on our seedless melons label to see detailed information on the harvest, conditions, certifications and handy hints relating to that specific melon.” 

Martens further revealed that through the platfom,“There is also a chance for the consumer to rate the produce and leave any comments and feedback.” He added, "We are inviting consumers to learn more about the product they are buying which will only enhance our offer and create long-lasting connection and loyalty in both local and export markets.”

Martens shared his optimism of rolling out the blockchain-powered solution to other produce as he views the innovative technology as a great opportunity to showcase Australian farmers' world-class products, passions, and farming practices.

Image via Shutterstock

About the author

Brian Njuguna
He is an accomplished corporate writer and entrepreneur based in Nairobi, Kenya. He holds a Bachelors of Economics & Statistics, Second Class Upper Division, from Kenyatta University. Brian has a penchant for Blockchain and Cryptocurrency because he believes the present systems will be altered by these innovations as they reign supreme as we gear towards the fourth industrial revolution or 4IR.




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