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Sky, O2, And Unilever Enter Blockchain Project for Digital Advertising Transparency
Advertisers across the industry are looking for ways to increase transparency in their digital campaigns. Blockchain appears to be a potential solution in this respect. Recently, Sky, O2, and Unilever have joined a blockchain pilot designed to boost digital advertising transparency.
Popular British GT Racing Team Launches NFT Platform to Authenticate Car Parts
The GT racing team has announced the launch of its NFT program that will certify racing car parts and give fans and digital art collectors confidence in buying such digital collectables.
Universal Carbon UPCO2: World’s First Carbon Off-Set Token Now Tradable on Uphold Platform
Universal Carbon (UPCO2), the world’s first tradable carbon token is available on Uphold to trade or to offset corporate carbon footprints, each token representing 1 ton of CO2
PlayStation Surveying Players on NFTs at EVO 2022
PlayStation may be eyeing a move into the NFT world as the gaming giant has been surveying its players about their interests in digital collectables.
Blockchain-Powered Satellite Contributes to Ethereum Scaling
Cryptosat, a blockchain-powered satellite orbiting Earth, has contributed entropy to the Ethereum KZG ceremony from space. The satellite's Verifiable Random Beacon service generated the entropy, which was signed by the satellite itself and can be verified using the public key of Crypto2. This contribution will strengthen the security of the next version of Ethereum, which is scheduled for an upgrade on April 12.