Strategic Cooperation Signed! MINAX Global Brand Trading Group Joins Hands with Outlets Group to Build the World’s First "Super Brand Incubator"
Minaxibo Mar 24, 2026 01:40
On March 21, 2026, Outlets Holding Group Co., Ltd. and MINAX Global Brand Trading Group officially signed a strategic cooperation agreement in Fuzhou. Centered on the core orientation of "digital technology empowerment + physical scenario implementation + supply chain collaboration + global brand value compliant communication", the two parties will jointly build the world’s first "Super Brand Incubator", with its first benchmark base located at Fuzhou Outlets · Mr. Mountain.
This cooperation is a landmark practice of the in-depth integration of digital technology and physical commerce. It will establish an innovative paradigm for the coordinated enhancement of brand value and physical asset value, opening up a new path for the digital transformation and global compliant development of global brands.
As a core player in the global brand digitalization sector, MINAX boasts global digital technology resources, mature digital compliance services for brand assets, and advantages in global brand layout. It has professional barriers in the application of cutting-edge technologies such as artificial intelligence and big data, as well as in brand intellectual property rights confirmation and risk control for the global compliant circulation of brand value.
With more than ten years of deep cultivation in physical commerce, Outlets Holding Group is a key enterprise in the domestic outlets industry layout. Its offline channels cover the globe, with domestic projects spanning 5 major regions and over 30 cities, serving more than ten million passengers annually. The Group has a rich matrix of cooperative brands, covering over 10,000 luxury brand resources in total, and has strategically signed with more than 300 internationally renowned brands across luxury, light luxury, sports and other categories, with a coverage rate of over 90%. Its core cooperative brands include international luxury brands such as GUCCI, DIOR, ARMANI, PRADA, BURBERRY and Versace, light luxury brands such as COACH, and sports brands such as NIKE. It has in-depth cooperation with groups including Kering and Richemont, with a renewal rate of over 85%, laying a solid foundation for the joint brand incubation between the two parties.
The first benchmark base of the cooperation is located at Fuzhou Outlets · Mr. Mountain, with a total land area of approximately 20,000 mu, a primitive forest coverage rate of nearly 80%, and a negative oxygen ion concentration of over 10,000 per cubic centimeter. Known as a "natural oxygen bar", it is rated as a national-level forest health and wellness base. It is an ultra-large health and wellness community integrating health and wellness residential areas, hotels and industrial centers. Relying on ecological and policy advantages, its high-end supporting facilities can meet the needs of brand incubation office work and business negotiations, making it an ideal carrier for the two parties to build the world’s first "Super Brand Incubator".
MINAX and Outlets have established a strategic partnership, core co-builder and ecological collaborator in the field of global brand value incubation. They will achieve precise complementarity between MINAX’s core digital technology capabilities and Outlets’ physical commercial resource advantages. Taking the construction of a compliance system, digital technology empowerment and full-chain supply chain collaboration as the starting points, they will open up the entire chain of brand value digital transformation and break geographical and business format boundaries.
According to the agreement, the two parties will carry out in-depth cooperation around eight core directions, including the joint construction of global brand value compliant communication standards, technical empowerment for brand digital transformation, and resource docking for the global compliant development of brands.
MINAX will lead the formulation of core standards for the compliant communication of coordinated brand value and physical assets, provide full-process technical empowerment for incubated brands in digital transformation relying on cutting-edge technologies, and build a compliant docking platform for global brand resources and compliant financial services. Outlets Holding Group will leverage its physical scenario advantages to participate in standard formulation, support the offline implementation of brands, integrate offline channels and physical supply chain resources, and provide core support for the global physical scenario implementation of brands.
Meanwhile, the two parties will jointly build the OPC Brand Innovation Center benchmark system. Outlets Holding Group will be responsible for physical space planning, construction and offline operation, while MINAX will introduce global high-quality brands and digital technology resources to jointly create a standard operation model replicable worldwide. Outlets Holding Group will also provide 10 independent brand headquarters centers, high-standard conference centers and other high-end supporting facilities in the incubation base, offering butler-style full-process incubation services for settled brands. MINAX will customize compliant operation and digital upgrading plans for the project, realizing dual guarantees of "technology + scenario".
Digital collaboration and empowerment of the supply chain stand out as a core highlight of this cooperation. MINAX will provide incubated brands with services such as the construction of digital supply chain tools, docking of cross-border fund compliant settlement, and compliant revitalization of asset value. Outlets Holding Group will integrate upstream and downstream physical supply chain resources. The two parties will collaborate to open up the full-chain supply chain of brands from production to market, significantly reducing brand operation costs and enhancing global market competitiveness.
In addition, the two parties will share global ecological resources, jointly host high-end events such as the International Brand Value Incubation Summit and the Brand Digital Compliance Development Forum, establish a normalized strategic consensus mechanism, open green channels for resource empowerment and compliant access for incubated brands under each other, and achieve two-way in-depth empowerment.
In the future, adhering to the principle of "joint construction, joint governance, shared benefits and win-win results", Outlets Holding Group and MINAX will take the Fuzhou Outlets · Mr. Mountain benchmark base as a starting point to build an industry benchmark and a globally replicable brand value incubation system. They will develop the flagship incubator into a core service platform for brand digital transformation, supply chain optimization and upgrading, and global compliant development.
The two parties will continue to deepen the integrated innovation of digital technology and physical commerce, help global high-quality brands achieve digital upgrading and release global value, create new value for the integrated development of brand digital economy and real economy, and inject new digital technology momentum into the high-quality development of the global brand industry.
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