PGA Tour Partners With Autograph to Create Digital Collectibles Platform
PGA Tour, the organizer of the main professional golf tours played by men in the United States and North America, has partnered with Autograph, a non-fungible token (NFT) platform, to create a new digital collectables platform that will focus exclusively on the world of Golf.
According to the announcement from the PGA Tour, Autograph will help in creating NFTs from videos, pictures, and moments that are exclusive to the competitions being organized by the tour.
“The PGA TOUR is excited to work with Autograph to offer digital collectables that highlight the most talented golfers in the world and their role in the sport’s history,” said Len Brown, PGA TOUR Chief Legal Officer and EVP, Licensing. “The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favourite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
The prospective users of the platform will be able to mint the NFTs, giving them access to exclusive benefits, including access to exclusive digital, in-person and onsite experiences, along with other program benefits.
Autograph came into the limelight in 2021 as an outfit to promote key events and historical moments in the world of sports. Co-founded by the legendary quarterback Tom Brady, the platform has the likes of Tiger Woods on its Board.
The startup received a massive head started in January when it raised $170 million in a Series B funding round. Besides its existing investors, Andreessen Horowitz (a16z) and Kleiner Perkins participated in the round at the time.
In April of this year, Autograph signed its first multi-year deal with ESPN to immortalize some of the best moments of Tom Brady’s sporting career. With the current partnership with PGA Tour, Autograph now stands as one of the most versatile Web3.0 platforms in terms of collaborations.
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