McDonald's Hong Kong Partners with Sandbox to Launch First Metaverse Experience, McNuggets Land
McDonald's Hong Kong has teamed up with The Sandbox, a decentralized virtual gaming platform owned by Animoca Brands, to create the first Web3 experience platform. This partnership has resulted in the launch of "McNuggets Land", a unique metaverse gaming experience that marks the 40th anniversary of McNuggets.
Users of the game, which went live on July 20, 2023, may communicate with a variety of McNuggets-inspired game characters. Users can share their in-game experiences on social media platforms.
The game also includes a virtual art gallery where users can explore the 40-year history of McNuggets, and a virtual McDonald's themed game where they can serve McNuggets to customers.
Participants in the McNuggets Land experience stand a chance to win a variety of digital and physical rewards. These include a share of a prize pool worth 100,000 SAND coins and a mystery gift box. Registered participants in Hong Kong can also share 10,000 McNuggets vouchers, with ten winners standing a chance to win the ultimate prize of "Free McNuggets for 365 days".
The Sandbox platform, which is preparing to accelerate its development in 2023, has attracted over 400 partners, including major brands like Warner Music Group, Ubisoft, and Adidas. The platform aims to provide more self-publishing features and tools for brand partners and users.
Since 1975, McDonald's has operated in Hong Kong, where it presently has over 250 outlets.
The Sandbox, on the other hand, is a subsidiary of Animoca Brands and has collaborated with numerous mainstream intellectual properties and brands. It has emerged as a significant driver of virtual real estate demand in recent years.
This partnership between a global fast-food giant and a leading metaverse platform highlights the growing trend of traditional businesses exploring the potential of the metaverse to engage with their customers in innovative ways.
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