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Google's Parent Company May Utilize Blockchain to Revamp its Existing Products

Godfrey Benjamin   Feb 03, 2022 01:23 2 Min Read


   

Alphabet Inc, the parent company of search engine giant Google, is not ready to play the second fiddle when it comes to blockchain technology, marked by the company’s in-depth research into the emerging tech.

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According to the company’s Chief Executive Officer, Sundar Pichai, the company is doing all it can and planning to contribute to Web3.0 as it has always done for the open source technologies it has benefitted in. Web3.0 is considered by many as the decentralized web, which will return data control back into the hands of the owners. 

While Google is amongst the companies that have benefitted the most from data centralization, it is beginning to wrap its hands around the unique potentials of the technology driving the Web3.0 innovation with its partnership with EOS as a block producer candidate.

Based on the potential of the tech, Sundar said Google is prepared to use it in overhauling a lot of "areas of interest" for Alphabet. By inference, Google heavily deploys artificial intelligence into its search engine and he hinted at the likelihood of boosting YouTube and Google Maps through augmented reality and blockchain technology.  

"Any time there is innovation, I find it exciting, and I think it is something we want to support the best we can [...] The Web has always evolved, and it’s going to continue to evolve, and as Google, we have benefited tremendously from open-source technologies, so we do plan to contribute there."  

While Google has long been showing its deep interest in the blockchain ecosystem, the reaffirmation from Sundar Pichai is proof that big tech now knows better than to compete with decentralized web solutions. 

A number of digital currency trading platforms including Crypto.com are currently dependent on the resilient cloud hosting services of big techs, and with the deployment of blockchain to enhance these capabilities, there will be a better synergy and mainstream tech firms, and the emerging world of cryptocurrency.


Image source: Shutterstock

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