Crypto.com to bring Crypto to Formula 1 through Partnership with Aston Martin
Hong Kong-based crypto exchange Crypto.com has partnered with Aston Martin Formula 1 team, ahead of the British car maker’s 2021 F1 car launch.
Crypto.com is the first cryptocurrency platform to partner with an F1 team. For the upcoming Formula 1 season, Crypto.com’ s logo will be displayed on Aston Martin F1 racing cars, officially sealing in the partnership. Speaking about the collaboration, co-founder and CEO of Crypto.com Kris Marszalek said:
“We are extremely excited to be partnering with Aston Martin Cognizant Formula One™ Team. There is strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide.”
The collaboration between the crypto trading platform and the British car manufacturer will involve a multi-year sponsorship deal and comes just as Aston Martin will be re-entering the Formula 1 scene after a 61-year absence.
Through the partnership, Crypto.com’s logo will be featured on Aston Martin F1 cars, providing significant exposure for the crypto trading platform. Marszalek explained that the partnership was significant, as Aston Martin is a well-respected brand. He said that this was a huge statement for the crypto industry and meant that the latter was maturing. Thanks to the partnership, more promotions of cryptocurrency-related products are to be expected.
Lawrence Stroll, Aston Martin F1 team’s chairman, also expressed his delight in partnering up with Crypto.com. He said, “I am very impressed by the vision of the Crypto.com management and the tremendous speed at which their platform is growing. I am sure this partnership will bring a fresh perspective to both our business and introduce both brands to new audiences.”
Crypto.com has proven to be a unicorn in the cryptocurrency industry. Founded in 2016, it is the world’s first cryptocurrency company to achieve privacy certification (ISO 27701) and PCI:DSS, Level 1 compliance.
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