Blockchain.com Signs Dallas Cowboys quarterback Dak Prescott as Brand Ambassador
Annie Li Aug 24, 2022 07:53
Cryptocurrency exchange Blockchain.com has announced that it has entered into a multi-year partnership with Dallas Cowboys quarterback Dak Prescott of the National Football League.
Cryptocurrency exchange Blockchain.com has announced that it has entered into a multi-year partnership with Dallas Cowboys quarterback Dak Prescott of the National Football League (NFL).
Rayne Dakota Prescott (born July 29, 1993) is an American football quarterback for the Dallas Cowboys of the National Football League (NFL).
Based on this partnership, Dak Prescott will serve as Blockchain.com's brand ambassador under sponsorship with "America's Team".
Blockchain.com and Dak Prescott will collaborate to enhance the fan experience and brand image through a series of events. Such activities include Dak's appearance on TV, radio, social media and digital media by specific individuals, aimed at educating fans about cryptocurrency trading, and working with designers from disadvantaged communities to create a special edition racing helmet that can Wear during competition.
Dak Prescott said in a statement that:
“The world needs change. Crypto offers a path to financial freedom and stands to transform our relationship with money. I’m honoured to help generate awareness alongside Blockchain.com as they work towards building the future of finance.”
The relationship, which builds on the first crypto partnership with an NFL team, will give Ricciardo fans an insight into his cryptocurrency trading journey, "bringing his personal brand firepower to introduce crypto to a wider audience."
Blockchain.com is Dak Prescott's preferred trading platform with a customer base of over 80 million in 200 countries.
Blockchain.com has facilitated more than $1.2 trillion worth of transactions, and the partnership will join online and virtual communities through social media outreach.
In April, Dubbed the first crypto deal in the National Football League (NFL), the Dallas Cowboys have chosen cryptocurrency platform Blockchain.com as its “exclusive digital asset partner.”
More crypto deals continue penetrating the sporting arena. For instance, crypto exchange Crypto.com signed a five-year partnership agreement with the Australian Football League (AFL) worth $25 million earlier this month, Blockchain.News reported.
Image source: Shutterstock