Bitcoin Begins to Attain Better Mass Adoption Status as Watford Accepts It in Sales of Merchandise
Bitcoin can be seen to continually reach the state of mass adoption as its recognition begins to enter the world football. The Bitcoin (BTC) symbol will now appear on the shirt sleeve of the football players of the Watford Football Club. The Premier League team had also made it known that it would accept bitcoin for the purchase of its merchandise.
This announcement was made known by the team on its official website on September 12. It was stated that as a result of the recent partnership with the Sports.io -a sports betting platform- the famous "B" logo used to represent Bitcoin will now be featured on the jersey of the players. The team had said it would also accept Bitcoin as a means of payment for its merchandise.
A move for mass adoption
The addition of the logo to the uniform according to the announcement, looking at the big picture could be seen as part of a much larger campaign that aims to "improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies.”
Justin Le Brocque, the head of marketing of the team’s main shirt sponsor Sportsbet.io iterated the fact that the company is giving back to the crypto community, saying:
“The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”
Image by Michel Velasco