Animoca Brands Partners with LayerZero Labs for Enhanced Interoperability
Joerg Hiller Jul 30, 2024 15:43
Animoca Brands and LayerZero Labs announce a multi-year strategic partnership to enhance interoperability in digital content and gaming ecosystems.
Animoca Brands, a leader in digital property rights for gaming and the open metaverse, has entered into a multi-year strategic partnership with LayerZero Labs. According to Animoca Brands, this collaboration aims to position LayerZero as the default interoperability solution for Animoca Brands' extensive ecosystem.
Strategic Partnership Details
The partnership will see LayerZero's interoperability protocol integrated into various projects within Animoca Brands' portfolio. Notably, Mocaverse and Open Campus, two significant initiatives by Animoca Brands, have already adopted LayerZero’s Omnichain Fungible Token (OFT) standard.
Furthermore, both companies will jointly organize community events, including hackathons, and collaborate on educational initiatives to promote awareness of interoperability technologies. Animoca Brands will also recommend LayerZero as the preferred solution across its portfolio of over 540 investment companies.
Impact on the Gaming Industry
The partnership aims to address the limitations of traditional blockchain technologies in the gaming industry, which boasts over 3.4 billion gamers worldwide, according to Newzoo. By simplifying cross-chain interactions and digital ownership, LayerZero's solutions will enable a more seamless and engaging Web3 gaming experience.
“We are thrilled to partner with Animoca Brands as the preferred interoperability provider of their portfolio projects,” said Bryan Pellegrino, CEO of LayerZero Labs. “This collaboration will create seamless omnichain interactions and enhance digital experiences for our respective communities.”
Future Prospects
Yat Siu, co-founder and executive chairman of Animoca Brands, expressed excitement about the partnership, stating, “We are extremely excited about this unique partnership and the opportunity to work even more closely with LayerZero to advance interoperability across Web3.”
Both companies envision an omnichain future for digital content and gaming, where interoperability becomes a standard feature, enhancing user and developer experiences in multiple blockchain-based ecosystems.
About LayerZero and Animoca Brands
LayerZero is a permissionless, censorship-resistant interoperability protocol connecting over 80 blockchains. Since its launch in March 2022, it has processed more than 135 million messages and is backed by prominent venture capital firms like a16z and Sequoia.
Animoca Brands, recognized as a Web3 leader, develops and publishes a wide range of products, including popular games like The Sandbox and PHANTOM GALAXIES™. It also holds a significant portfolio of over 540 Web3 investments, further solidifying its position in the blockchain gaming industry. For more information, visit Animoca Brands.
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