According to @MilkRoadDaily, MetaMask has rolled out Social Login that lets users create and recover a self-custody wallet using Google or Apple plus a password instead of a 12-word seed phrase (source: @MilkRoadDaily on X, Aug 28, 2025). The source adds that this makes onboarding easier while keeping funds self-custodied, which is relevant for monitoring new wallet creation and Ethereum (ETH) on-chain activity after the rollout (source: @MilkRoadDaily on X). Traders can track post-launch changes in active addresses, swap volumes, and gas usage on EVM chains commonly accessed via MetaMask to gauge any impact (feature timing source: @MilkRoadDaily on X).