According to Sawyer Merritt (@SawyerMerritt), the surge of social media posts around holidays such as Christmas highlights growing user engagement with conversational AI platforms for seasonal greetings and customer interaction (source: Sawyer Merritt on Twitter, Dec 25, 2025). This trend demonstrates practical applications of AI chatbots and language models in enhancing brand communication, automating holiday campaigns, and driving business opportunities during peak seasons. AI-driven sentiment analysis and personalized messaging are increasingly leveraged by businesses to maximize holiday outreach and customer satisfaction.