According to Microsoft Copilot (@Copilot), on Day 4 of their '12 Days of Eggnog Mico' campaign, users received AI-driven holiday movie marathon recommendations from Mico, resulting in highly positive feedback and improved user interaction (source: https://twitter.com/Copilot/status/2002062237326885367). This demonstrates the practical application of generative AI in personalized content curation, showcasing opportunities for streaming platforms and content providers to leverage conversational AI for deeper audience engagement and differentiated user experiences.