According to Sawyer Merritt on Twitter, Elon Musk acknowledged that the current X (formerly Twitter) algorithm has significant issues, particularly regarding its AI-powered recommendation system. Users report that liking a single post can drastically skew their entire feed toward that topic, and the 'For You' section now shows fewer posts from followed accounts. This highlights a core challenge in AI-driven social media: balancing personalization with content diversity. Businesses relying on X for outreach may need to adapt strategies as AI algorithm changes directly impact organic reach and audience targeting (Source: Sawyer Merritt, Twitter, Jan 20, 2026).