According to XPENG (@XPengMotors), the automaker released a holiday film showcasing Santa Claus trading his traditional sleigh for an NGP-powered vehicle, highlighting the practical applications of XPENG’s advanced Navigation Guided Pilot (NGP) AI system. This campaign demonstrates the growing integration of AI-powered autonomous driving technologies in consumer mobility, emphasizing the potential for AI to transform festive experiences and everyday transportation. XPENG’s strategic use of AI in their marketing not only positions them at the forefront of smart mobility but also signals rising business opportunities in the AI-driven automotive sector, especially for seasonal and experiential branding (source: XPengMotors on Twitter, Dec 23, 2025).