According to Tim Cook's official Twitter account, his Christmas Eve message underscores the growing trend of AI-powered personalization in digital holiday communications. Leading tech companies are increasingly leveraging artificial intelligence to tailor festive messages at scale, creating more engaging user experiences and driving higher customer retention during the holiday season. This trend presents significant business opportunities for AI startups and enterprises focused on marketing automation and customer engagement solutions, as cited in Tim Cook’s December 24, 2025 tweet (source: @tim_cook).

According to Soumith Chintala on Twitter, the widespread adoption of em dashes in AI-generated prose, particularly by ChatGPT, is influencing human writing styles and professional communication. Chintala notes that em dashes, once a personal stylistic choice, have become emblematic of 'soulless AI prose' as large language models like ChatGPT increasingly use them for sentence flow and clarity (source: @soumithchintala, Twitter, August 5, 2025). This phenomenon highlights how AI-generated content is shaping digital communication norms, presenting opportunities for businesses to refine brand voice and differentiate from AI-generated text. Companies in content creation, marketing, and AI tool development can leverage this trend by tailoring editorial guidelines to preserve human authenticity, addressing growing user demand for unique, non-AI style writing in business communications.