According to Sawyer Merritt, Tesla has introduced a new Tesla Bot action figure in North America to celebrate the Year of the Horse. The collectible, priced at $50 USD, includes festive items such as a red envelope and a red lantern. This release highlights Tesla's ongoing commitment to integrating robotics into mainstream culture and reflects the company's strategy of boosting brand engagement through themed merchandise. As reported by Sawyer Merritt on Twitter, this special edition may also serve to raise awareness of Tesla Bot's advancements and its potential impact on consumer robotics markets.