According to Sawyer Merritt on X (formerly Twitter), Tesla owners are increasingly favoring Tesla's native infotainment system over Apple CarPlay, citing its seamless AI-driven integration and superior user experience (source: x.com/business/status/1989006601517215967). This trend highlights Tesla's focus on proprietary artificial intelligence and machine learning technologies to deliver personalized navigation, entertainment, and vehicle control. For the automotive industry, this shift presents major business opportunities in developing advanced, AI-centric in-car platforms that differentiate brands, enhance customer loyalty, and enable new revenue streams from software upgrades and digital services.