According to @XPengMotors, the company is leveraging its Diecast Collection to engage users and promote brand loyalty, with interactive campaigns that hint at future AI-powered personalization in automotive marketing (source: XPENG Twitter, Dec 30, 2025). By encouraging user participation and collecting preferences, XPENG can use AI algorithms to analyze consumer data, optimize product offerings, and tailor marketing strategies. This trend reflects a broader industry shift where AI-driven insights are transforming how automotive brands interact with customers and open new business opportunities through hyper-personalized experiences.

According to Sawyer Merritt, Tesla has filed a lawsuit against North Dakota, challenging the state's direct sales ban on the grounds that it does not fit the legal definition of a 'manufacturer' because it does not sell vehicles to franchised dealerships (source: driveteslacanada.ca/news/tes…). This legal action highlights the ongoing disruption in automotive retail, where AI-powered online sales platforms are increasingly bypassing traditional dealership models. The outcome could set a precedent for AI-driven direct-to-consumer automotive sales strategies, enabling manufacturers to leverage advanced AI analytics, personalized recommendation engines, and digital supply chain management to optimize customer experience and operational efficiency. This case underscores significant business opportunities for AI startups and established tech companies aiming to digitize the automotive sales process and improve regulatory compliance using AI technologies.