According to Sawyer Merritt, X has announced a significant update to its creator revenue sharing program, doubling the total payout pool and introducing a new calculation method based on Verified Home Timeline impressions. This shift leverages AI-powered verification to ensure that creators are compensated based on authentic audience engagement, addressing past concerns about fake views and bot traffic (source: Sawyer Merritt, Twitter). The AI-driven update is expected to improve transparency, enhance trust among advertisers, and open new business opportunities for content creators and brands seeking measurable ROI from social media campaigns.