According to pictoryai on Twitter, Pictory is promoting an AI feature that automatically adds captions to videos to boost accessibility, engagement, and reach, with details on its product page (pictory.ai). As reported by Pictory’s site, the tool uses speech-to-text to generate captions and subtitles, enabling faster post-production and compliance with accessibility standards like WCAG and ADA, which can improve watch time and SEO on social platforms and websites. According to Pictory’s product materials, automated captions help creators and marketers localize content, repurpose long-form videos for short clips with on-screen text, and reduce manual editing time, creating opportunities for agencies to scale content output and for brands to reach hearing-impaired audiences and silent-autoplay viewers on mobile.