According to Sawyer Merritt, Tesla has introduced two new AI-themed apparel items in its North American online shop: the Tesla Bot in my Pocket Tee for $40 and the Kids Tesla Optimus Holiday Tee for $30 (source: Sawyer Merritt on Twitter). These product launches highlight Tesla's growing focus on AI branding and consumer engagement, leveraging the popularity of its AI-driven Optimus robot to create new business opportunities in the merchandise sector. The move underscores the increasing trend of AI companies using branded merchandise to expand revenue streams and strengthen market presence.

According to Sawyer Merritt, Tesla has released a Holiday Edition Tesla Bot action figure in North America for $50 USD, which includes a Mini Cybertruck wind-up racer, a lump of coal, and a holiday mug with a marshmallow (source: Sawyer Merritt on Twitter). This launch highlights growing consumer interest in AI-themed collectibles and branded merchandise, signaling new business opportunities for companies leveraging AI branding and robotics culture. The integration of AI icons into consumer products aligns with emerging trends in AI-driven marketing and deepens public engagement with robotics technologies.