According to pictory, AI avatar video is becoming core to content teams, and the company outlines seven scalability factors for selecting a platform: model breadth and realism, multilingual TTS quality, batch and API automation, brand-safe asset controls, editing and collaboration workflow, compliance and copyright guardrails, and transparent pricing for high-volume use, as reported by Pictory’s blog post published Feb 21, 2026. According to Pictory’s blog, enterprise buyers should prioritize platforms with robust avatar libraries and photoreal options, high‑fidelity TTS with SSML and voice cloning permissions, and production-grade APIs that support bulk scene generation and dynamic data inputs for programmatic video creation. As reported by Pictory, teams can reduce cost per video by combining templates, reusable brand kits, and version control to scale localization and A/B testing without re-editing. According to Pictory’s guide, compliance features—such as watermarks, usage logs, rights documentation for cloned voices and likenesses, and SOC 2 or ISO 27001—are increasingly required in regulated industries. As reported by Pictory, clear per-seat and per-render pricing plus GPU-backed SLAs help forecast throughput for campaigns, while integrations with CMS, DAM, and MRM tools shorten time-to-publish for marketing, learning, and support content.