According to Sawyer Merritt, xAI has launched its official online shop, offering branded merchandise such as Grok, xAI, and X apparel including tees and hats for $35, hoodies for $80, and crewnecks for $75 (source: Sawyer Merritt on Twitter). This move reflects a growing trend among AI companies to expand brand presence and generate additional revenue through merchandise sales. The launch of xAI's shop presents new business opportunities for AI startups to leverage lifestyle branding and deepen user engagement beyond digital products.

According to Sawyer Merritt on Twitter, xAI/X will launch a revamped online merchandise shop tomorrow at 1PM ET, featuring Grok hoodies, Grok tees, xAI hoodies, and xAI tees (source: Sawyer Merritt, Twitter). This move demonstrates xAI’s strategy to strengthen its AI brand identity and create new monetization channels through branded merchandise. For AI startups and enterprises, this highlights an emerging trend where AI companies leverage physical products and community engagement to expand their market presence and diversify revenue streams. The integration of AI branding with consumer products opens up practical opportunities for businesses to build loyalty and reinforce their technology ecosystem.