According to Greg Brockman on X, citing Ethan Mollick’s summary of a new field experiment with 515 startups, firms exposed to practical AI case studies used AI 44% more, generated 1.9x higher revenue, and required 39% less capital, indicating that AI proficiency is an emerging operational skill that accelerates business outcomes (as reported by Greg Brockman referencing Ethan Mollick’s post). According to Ethan Mollick’s post, the key barrier is know-how—understanding concrete use cases—implying near-term opportunities for AI enablement services, playbooks, and training products for founders and SMBs. As reported by Brockman’s share, the business impact centers on faster go-to-market, leaner capital efficiency, and revenue uplift, suggesting ROI-positive adoption pathways for startups that systematize AI into sales ops, marketing workflows, and product development.