According to Sawyer Merritt, Tesla has introduced two new AI-themed apparel items in its North American online shop: the Tesla Bot in my Pocket Tee for $40 and the Kids Tesla Optimus Holiday Tee for $30 (source: Sawyer Merritt on Twitter). These product launches highlight Tesla's growing focus on AI branding and consumer engagement, leveraging the popularity of its AI-driven Optimus robot to create new business opportunities in the merchandise sector. The move underscores the increasing trend of AI companies using branded merchandise to expand revenue streams and strengthen market presence.

According to Sawyer Merritt, xAI has launched its official online shop, offering branded merchandise such as Grok, xAI, and X apparel including tees and hats for $35, hoodies for $80, and crewnecks for $75 (source: Sawyer Merritt on Twitter). This move reflects a growing trend among AI companies to expand brand presence and generate additional revenue through merchandise sales. The launch of xAI's shop presents new business opportunities for AI startups to leverage lifestyle branding and deepen user engagement beyond digital products.