According to Sawyer Merritt, xAI has launched its official online shop, offering branded merchandise such as Grok, xAI, and X apparel including tees and hats for $35, hoodies for $80, and crewnecks for $75 (source: Sawyer Merritt on Twitter). This move reflects a growing trend among AI companies to expand brand presence and generate additional revenue through merchandise sales. The launch of xAI's shop presents new business opportunities for AI startups to leverage lifestyle branding and deepen user engagement beyond digital products.