According to Greg Brockman on Twitter, OpenAI has introduced advanced AI shopping research capabilities designed to help users find the exact product that meets their unique needs (source: @gdb, x.com/OpenAI/status/1993018357432586391). This tool leverages large language models to analyze detailed user preferences and sift through vast product databases, optimizing the online shopping experience. For e-commerce platforms and retailers, integrating such AI-driven research assistants presents a significant business opportunity to increase conversion rates, personalize recommendations, and enhance customer satisfaction. The launch marks a new trend in AI applications, emphasizing the value of deep research and data-driven personalization in retail (source: @gdb, Nov 24, 2025).