According to Sawyer Merritt (@SawyerMerritt), as of January 1st, 2026, all Tesla referral codes have reset, allowing users to make up to 10 referrals per calendar year, with each benefit expiring 12 months after issuance (source: Twitter). For AI-focused businesses in the automotive sector, this reset presents new opportunities to leverage recommendation algorithms and data-driven marketing strategies to maximize engagement and conversions. By integrating AI-powered referral tracking and reward optimization, companies can enhance user acquisition and retention, aligning with evolving digital marketing trends in the AI and electric vehicle industries.

According to XPENG (@XPengMotors), the automaker released a holiday film showcasing Santa Claus trading his traditional sleigh for an NGP-powered vehicle, highlighting the practical applications of XPENG’s advanced Navigation Guided Pilot (NGP) AI system. This campaign demonstrates the growing integration of AI-powered autonomous driving technologies in consumer mobility, emphasizing the potential for AI to transform festive experiences and everyday transportation. XPENG’s strategic use of AI in their marketing not only positions them at the forefront of smart mobility but also signals rising business opportunities in the AI-driven automotive sector, especially for seasonal and experiential branding (source: XPengMotors on Twitter, Dec 23, 2025).

According to Sawyer Merritt, the Tesla Cybertruck appears in a new music video featuring Akon, illustrating how AI-powered vehicles are increasingly leveraged in entertainment marketing strategies (source: Sawyer Merritt on Twitter). The integration of advanced AI technologies in the Cybertruck, such as autonomous driving and real-time data analytics, aligns with a broader trend where automotive brands utilize high-profile media to demonstrate AI-driven features to mass audiences. This approach not only boosts brand visibility but also accelerates consumer awareness of AI applications in electric vehicles, opening up new opportunities for AI-based automotive partnerships and product placements in digital content.