Cardano Blockchain to Stimulate Authenticity and Quality of Georgian Wine

Brian Njuguna  Sep 16, 2022 16:55  UTC 08:55

2 Min Read

To boost Georgia’s global reputation as a leading wine producer, the Cardano Foundation has partnered with the nation’s wine agency to create a public and flexible trace solution powered by the Cardano blockchain.

In a statement, the Cardano Foundation disclosed that the partnership with the Bolnisi Winemakers Association and Scantrust and Georgia’s National Wine Agency would enhance the quality and authenticity of the nation’s wine.

Mel McCann, Cardano Foundation’s vice president of engineering, noted:

“This collaboration will develop a creative, cost-effective, and flexible certification and traceability system, which will provide transparency and authenticity for wineries and customers from the point of harvest to the point of consumption.”

The Cardano Foundation will spearhead the collaboration with individual wineries to get a scalable, shared, and cost-effective platform.

Per the report:

“A pilot program will be expanded in the Bolnisi region, serving both local and export markets. It will include up to 100,000 bottles of wine harvested during the Autumn 2022 period and subsequently bottled during Spring 2023.”

The bottles will comprise a secure and unique QR code that will enable consumers to track the history and authenticity of products. 

With trust and integrity being integral parts of consumer goods, the blockchain-powered traceable solution is deemed a stepping stone toward producing more bottles of wine.

Guram Avkopashvili, the founder of Bolnisi Winemakers Association, stated:

“Our goal is to produce and export 12 million bottles of wine in Bolnisi in 10 years. Currently, we produce a total of 200,000 bottles of wine, which we sell to the Georgian, European, US, Australian, and Chinese markets.”

The blockchain solution will also come in handy in fighting counterfeits at a lower cost.

“People around the world deserve to experience Georgian wine as it is intended, a celebratory and exceptional drink that we have cultivated for over 8,000 years, according to Levan Mekhuzia, the chairman of the Georgian National Wine Agency.

Meanwhile, Cardano founder Charles Hoskinson acknowledged that blockchain technology could revolutionize government structures from the whelms of archaic processes to modern ones, Blockchain.News reported. 

Image source: Shutterstock

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