Warner Music Group Partners With Splinterlands, Entering Blockchain Gaming

Popular American entertainment record label company, Warner Music Group (WMG), has announced its partnership with blockchain gaming outfit Splinterlands. It looks to offer its artists more options to showcase their creativity.

As contained in a press release shared by the company, the partnership with Splinterlands will enable WMG artists to create and develop unique, play-to-earn (P2E), arcade-style blockchain games.

Since blockchain technology evolved to feature innovations bordering on Non-Fungible Tokens (NFTs), there has been a frantic race amongst global brands to explore avenues in which this technology can be integrated into their existing business suite to enhance overall fan engagement. From Marvel Studios and now Warner Music Group, blockchain technology seems to have found its way into revolutionizing the entertainment industry.

More specifically, Play-2-Earn (P2E) opportunities, a trend that is taking the gaming world by storm. With the WMG and Splinterlands partnership, a series of “mobile-friendly, accessible games that can facilitate wider adoption and foster community building more easily than traditional play-to-earn games,” the announcement confirms.

“I don’t think we can underestimate how massive the opportunity around P2E gaming is. Our partnership with Splinterlands focuses on our artists and their music as we all work together to develop and maintain tokenized games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG.

As WMG are looking forward, Blockchain games are considered one of the key innovations that will take blockchain technology toward the mainstream adoption curve—drawing on the technical expertise of Splinterlands. The operator is one of the most popular blockchain games around Splinterlands with over 450,000 daily players. 

The Warner Music Group is convinced it has seen a worthy partner to help actualize its dreams to integrate blockchain gaming.

Image source: Warner Music