TVS Motor Innovates with ElevenLabs’ AI for Global Customer Engagement

TVS Motor Company, a prominent player in the global mobility solutions sector, is pioneering digital engagement by deploying multimodal AI agents utilizing ElevenLabs’ advanced platform. This strategic move aims to revolutionize customer interaction by integrating voice and text capabilities. According to ElevenLabs, early results indicate a 35% increase in lead capture and an 80% reduction in customer feedback turnaround times across more than 25 countries.

Why TVS Motor Chose ElevenLabs

In the first quarter of the financial year, TVS Motor evaluated several architectures for its agent platform, including speech-to-speech and pipeline-based systems. ElevenLabs was chosen for its unmatched low latency, natural voice quality, and multilingual support, which are vital for TVS's global operations. Integration was swift, taking less than a week, leveraging ElevenLabs’ Agent APIs and support for major cloud telephony providers like Twilio and Plivo.

From Static CTAs to High-Converting AI Agents

TVS Motor has transitioned from static web forms to AI-driven agents that autonomously manage product discovery and lead capture through a multimodal widget. This innovation has significantly improved conversion rates, with agents now handling tasks previously managed by traditional call-to-action strategies.

Localized Real-Time Customer Feedback

Post-sales interactions are enhanced with Voice AI agents conducting NPS calls and collecting feedback, tailored to different regions such as Latin America, ASEAN, the Middle East, and Africa. By localizing voice personas, TVS ensures culturally aligned interactions, resulting in a 35% cost reduction in feedback processes and an 80% improvement in turnaround times.

Built for Global Markets

Currently, TVS agents support nine languages, including English, Hindi, Tamil, Bahasa, Spanish, Arabic, French, Turkish, and Italian. Each voice persona is crafted to reflect local dialects and cultural nuances, enhancing user trust and engagement.

Scaling with ElevenLabs’ Platform

TVS Motor’s deployment of AI agents across its international websites signifies a substantial leap in scaling multimodal AI solutions. This partnership with ElevenLabs allows TVS to automate and optimize interactions across diverse markets swiftly, establishing a new standard for global customer engagement.