Animoca Brands Invests in Pudgy Penguins' Parent Igloo, Inc. to Boost Consumer Crypto

Animoca Brands, a prominent player in the blockchain and digital rights space, has announced a strategic investment in Igloo, Inc., the parent company of the NFT-based intellectual property, Pudgy Penguins. This investment is executed through a Simple Agreement for Future Equity (SAFE), according to Animoca Brands.

Strategic Move in Consumer Crypto

The investment underscores Animoca Brands' confidence in the transformative potential of consumer crypto and the expanding market for NFT-based intellectual properties. Pudgy Penguins, under the leadership of CEO Luca Schnetzler, has been pioneering in bridging Web3 intellectual property into tangible consumer products. This move aligns with Animoca Brands' mission to empower intellectual property rights within the NFT and gaming sectors.

Partnership with Igloo, Inc.

Igloo, Inc., which also houses Cube Labs, has recently embarked on a strategic initiative to enhance Abstract, an Ethereum Layer 2 network. This network is designed to provide a scalable, secure, and consumer-centric platform for crypto applications. The collaboration aims to optimize user experiences and foster a cohesive ecosystem for consumer crypto applications.

Community Engagement and Innovation

Animoca Brands' investment is expected to facilitate community engagement and collaboration between Abstract and Animoca's Mocaverse, a network facilitating Web3 onboarding. Yat Siu, co-founder and executive chairman of Animoca Brands, expressed enthusiasm about the partnership, highlighting the potential for innovation and enhanced user experiences in the Web3 domain.

Luca Schnetzler, CEO of Pudgy Penguins, emphasized that the investment is a testament to the company's vision and dedication to building a robust on-chain community. This strategic alliance is anticipated to drive the next wave of consumer crypto advancements.

About the Companies

Founded in 2024 and headquartered in Miami, Florida, Igloo, Inc. offers a diverse range of crypto-native products and platforms, including Pudgy Penguins®, Pudgy World™, and OverpassIP™. Meanwhile, Animoca Brands continues to be a leading force in Web3, with a vast portfolio of over 540 Web3 investments.