Top UFC Fighters to Receive Bonuses in Bitcoin During PPV Events
The Ultimate Fighting Championship (UFC), the world’s leading mixed martial arts competition, has teamed up with crypto exchange Crypto.com to offer a new type of fighter bonuses in Bitcoin (BTC).
The Bitcoin payouts - named Fan Bonus of the Night - will be given to the top three fighters featured on every UFC Pay-Per-View (PPV) as voted by fans from across the globe.
Under the Fan Bonus of the Night feature, Bitcoin worth $30,000 will be awarded to the fighter who emerges victorious, with $20,000 and $10,000 given to second and third position holders.
Per the announcement:
“During each UFC Pay-Per-View, voting for the Fan Bonus of the Night will take place on Crypto.com/FanBonus. Each fan will get three votes per Pay-Per-View and can vote for two fighters within each bout.”
Therefore, more than 625 million UFC fans will have the opportunity to participate in the voting process.
Steven Kalifowitz, Crypto.com’s chief marketing officer, noted:
“Central to our partnership with UFC is creating the most unique and compelling ways for fans to connect with the sport and their favorite athletes.”
UFC holds more than 40 live events yearly and broadcasts to approximately 900 million TV households in more than 170 countries.
Dana White, UFC president, stated:
“Crypto.com has been an official UFC partner for less than a year … they're constantly coming up with new ideas about how we can work together to connect with the fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events while rewarding the fighters for bad-ass performances.”
Crypto.com continues to make strategic partnerships in the sporting arena. For instance, the crypto exchange signed a 5-year deal worth $25 million with the Australian Football League (AFL) earlier this year.
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