Special Olympics Embraces Tech Evolution Led by Athletes

Special Olympics is undergoing a significant technological transformation, driven by the very athletes it serves. This evolution aims to enhance inclusivity and streamline operations, according to a recent report from Microsoft News.

Athlete-Led Innovation

Garrett Utz and Haleigh Sommers, both 28, are among the athletes leading this change. Utz, who gained recognition for his powerful soccer skills, and Sommers, known for her bowling prowess despite her cerebral palsy, are now contributing to the design and functionality of Special Olympics' new digital “center of excellence.” This initiative aims to simplify online registration for sports and mobilize volunteers more efficiently.

“Even though I have a disability, I can give feedback – and it’s heard and listened to,” Sommers noted. This sentiment was echoed by Utz, who emphasized the importance of modernizing processes to keep up with the 21^st century.

Leveraging Microsoft Dynamics 365

To achieve this digital transformation, Special Olympics is utilizing Microsoft Dynamics 365 Sales. This AI-powered CRM solution helps improve client relationships and streamline operations. The feedback from athletes and volunteers has been integral in shaping the portal’s design, ensuring it meets their unique needs.

“We’re trying to address a barrier to entry for participation in our program,” said Nathan Cook, Chief Information Officer at Special Olympics. The new system aims to empower athletes through an easier registration process, aligning with the organization's mission to foster inclusivity since its inception in 1968 by Eunice Kennedy Shriver.

Historical Context and Mission

Shriver was inspired by her sister Rosemary, who had an intellectual disability. The first International Special Olympics Summer Games were held in 1968, with the goal of proving that people with intellectual disabilities could excel in sports if given the chance. This spirit of inclusion continues to drive the organization’s current tech initiatives.

User-Centered Design and Prototyping

The new digital platform underwent several iterations based on user feedback. Athletes like Utz suggested features such as saving work in progress to prevent data loss during registration. Sommers recommended a more accurate notification system to inform athletes and volunteers when their registrations are approved.

“Since our athletes have to do this on their own, it has to be an easy process. If it’s not, they will stop and won’t get to play the sports they like,” Sommers explained.

Financial Responsibility and Data Security

In line with its nonprofit status, Special Olympics aims to keep costs down while maximizing impact. The choice of Dynamics 365 Sales, integrated with Microsoft Power Apps, supports this goal by reducing the total cost of ownership.

Data security is another critical aspect. The organization relies on Microsoft Azure for secure data storage, leveraging best practices such as encryption at rest and in transit.

Future Prospects and AI Integration

The center of excellence will also aggregate health reports, provide a centralized event calendar, and create a digital funnel to retain and develop volunteers. This data-driven approach aims to prevent future participation drop-offs, a challenge highlighted by the pandemic.

Special Olympics is also exploring generative AI to further enhance operations. Employees are incorporating Copilot for Microsoft 365 into their workflows, making tasks more efficient.

“It’s just so cool to learn how to use that stuff,” said Jerry Holy, a data management specialist at Special Olympics. “To be honest, I’m a terrible writer. Copilot makes it easier for me to write emails and keep track of things.”

As Special Olympics continues to evolve, the integration of technology led by its athletes promises to make the organization more inclusive and efficient, paving the way for a brighter future.