Signs 5-Year Deal with Australian Football League, Worth $25m Sponsorship

Annie Li  Jan 17, 2022 16:20  UTC 08:20

2 Min Read

Hong Kong-based - one of the most fastest-growing cryptocurrency exchanges, said Monday, January 17, that it has signed a five-year partnership agreement with the Australian Football League (AFL).

The exchange will act as a partner for the Toyota AFL Premier League season and NAB AFLW matches, as the exclusive title partner for the " AFL Score Review", providing major financial support to the Australian Women's Football (AFLW) and sponsoring it for $25 million to develop sports business. said AFL and AFLW football are the most popular spectator sport in the country, Australian women are more likely to invest in cryptocurrencies than women from other countries, that's why has been investing in Australia.

The chief executive Gillon McLachlan of the AFL said the partnership would open a new chapter in Australian football, stating that:

 “Cryptocurrency and blockchain technology is a dynamic and emerging industry, and the AFL is delighted to partner with to be at the forefront of the industry’s growth in Australia.”

In addition to forming alliances with Australian sports leagues, also works with representative sports teams from other countries.

Last month,, announced that it has partnered with Los Angeles' Angel City Football Club (ACFC) for exclusive rights to issue official cryptocurrencies and NFTs.

Several months ago, signed a 20-year cooperation deal worth $700 million with Anschutz Entertainment Group (AEG), which owns the Staples Center and the L.A. Live.

The Staples Center will be renamed to Arena, and the official change in the arena's name will take place on December 25, when the Lakers will be hosting the Brooklyn Nets.

Image source: Shutterstock

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