Leading Sneaker MarketPlace Sets Foot in the Metaverse to Spur Innovations

Brian Njuguna  Aug 06, 2022 22:30  UTC 14:30

2 Min Read

The Edit LDN, a global sneaker marketplace based in London, has entered the metaverse by developing a premium store to drive innovation a notch higher.

Moses Rashid, the founder of The Edit LDN, pointed out:

“Our partnership with Bloktopia is our first big step to executing our vision of being the most innovative player in the market.”

Bloktopia’s crypto paradise will house the premium store. Bloktopia is a virtual reality (VR) skyscraper built in the Unity gaming engine on Web3 technology.


Ross Tavakoli, the CEO of Bloktopia, stated:

“As a big sneakerhead myself, we’re really pleased to be able to partner with the UK’s number 1 sneaker destination, Edit LDN. Fortnite makes $2m a day from in-app purchases like skins (digital clothing) for avatars. Bloktopia will offer a different, interoperable option.”

Therefore, the Bloktopia metaverse seeks to be the next iteration of the internet that will enable users to attain anything undertaken in the real world. 


By recording a yearly growth rate of 525% since it was launched in 2020, The Edit LDN has emerged as the leading sneaker destination in the United Kingdom, serving a global audience. Moreover, its growth is expected to hit 500% this year. 


The metaverse world is anticipated to continue gaining traction because there is a high likelihood that consumers will purchase trending garments for their avatars as they would do for themselves. 


Tavakoli noted:

“Allowing the purchase of digital wearables, in this case, sneakers, through an NFT function which means they won’t be restricted to just our metaverse, and can be worn across hundreds of games and other metaverses.” 

“That makes the fashion industry and the metaverse such a good fit, as it creates a whole new income stream for our partners like Edit LDN. The customer can also be sent the sneakers physically, too,” he added.


Meanwhile, Mclaren entered the metaverse to showcase its luxury hypercars and supercars in the form of non-fungible tokens (NFTs) or other digital artworks. 


As a result, the leading automotive manufacturer intended to offer its customers a new level of experience and the chance to own McLaren-branded products irrespective of whether they could afford an automobile from the company or not. 

Image source: Shutterstock

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