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WhaleFin is being sued by Atletico Madrid for unpaid sponsorship
Atletico Madrid is suing WhaleFin for €20 million over a terminated €40 million sponsorship deal, claiming financial losses and potential reputational damage.
Ferrari Terminates Crypto Sponsorship Before 2023 Formula One Season
Ferrari lost $55 million by ending its multi-year partnerships with Velas and Snapdragon before the 2023 season. The 2021 Ferrari-Velas alliance included NFTs and other attempts to engage fans. After canceling its cooperation with FTX, Mercedes lost $15 million.
Crypto Firms Spent Over $3B on Sports Ads, Research Shows
A study conducted by Safe Trafe Binary Options shows crypto firms are eyeing this sector to harness a new generation of investors, spending over $3 billion dollars this year alone.
Crypto.com Pulls Out UEFA Champions League of $495m Sponsorship Deal
Crypto exchange Crypto.com has dropped out of the deal to sponsor UEFA Champions League football competition.
Crypto Supports Formula 1 Racing in Modern Technology , Says Mercedes Lead
With 8 of the 10 teams in the 2022 Formula 1 (F1) grid featuring at least one crypto sponsor, Mercedes team principal Toto Wolff believes that cryptocurrencies are part of modern technology that cannot be avoided.
Indian Cricket Regulator Bans Teams from Partnering With Crypto Firms
The Board of Control for Cricket in India (BCCI) has issued a directive to all franchises in the Indian Premier League (IPL) to desist from partnering with crypto exchanges in any form.
The Drone Racing League and Algorand have Reached a $100M Sponsorship Agreement
The New York-based Drone Racing League( DRL) announced reaching a five-year sponsorship agreement with crypto platform Algorand, worth $100 million.
PSV Eindhoven Secures Sponsorship Deal with Total Payments to be Made in Bitcoin
PSV Eindhoven has inked a new sponsorship deal with the total amount to be paid through Bitcoin.