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News Industry Grapples with Financial Woes and AI Disruption
The news industry faces declining advertising revenue, declining subscriber growth, and AI-driven disruptions, necessitating strategic shifts and legal disputes to adapt to digital advertising trends.
US Supreme Court Steps In On Coinbase Customer Contract Dispute
The US Supreme Court is set to decide on a contract dispute between Coinbase and its customers, potentially impacting user agreement drafting and enforcement in the digital currency trading sector.
Google Updates Advertising Policy on NFT Gaming
Google has updated its policy on advertising for blockchain-based games involving non-fungible tokens (NFTs) from September 15, 2023. Advertisers can promote NFT games that allow players to purchase in-game items, but must adhere to Google's "Gambling and games policy" and receive proper Google Ads certification. Google has also allowed crypto and NFT-related products on its Play Store, promoting blockchain integration in mainstream gaming.
Google Struggles with Ad Revenue as Crypto Firms Reduce Spending
Alphabet said that reduced ad spending by crypto companies has hurt Google's revenue growth during the third quarter of 2022.
Crypto Firms Spent Over $3B on Sports Ads, Research Shows
A study conducted by Safe Trafe Binary Options shows crypto firms are eyeing this sector to harness a new generation of investors, spending over $3 billion dollars this year alone.
Thailand Tightens Crypto Advertising Rules after Crypto Zipmex Bankrupted
Thailand has announced new measures to regulate cryptocurrency advertising in order to protect investors from being misled into buying risky crypto products.
Blockchain Based Ad Networks Represent the Future of Advertising
The crypto vertical is a highly converting arena for ad marketing networks. They heavily push crypto to their network of affiliates, taking on a variety of digital exchanges and wallets on the advertiser side of the equation.
How Small Businesses can use Blockchain?
Here are some of the best ways small businesses can use blockchain without burning a hole in their pocket.
Facebook, Google, Twitter Face $600 Million Class Action Lawsuit Over Cryptocurrency Ad Ban
The trio of Facebook, Google and Twitter have been slammed by a $600 million class-action lawsuit by a group of companies and individuals backed by Sydney based JPB Liberty
UK Government Wants FCA Oversight on Crypto Investment Advertising
The UK Government has proposed that crypto asset promotions should fall under the scope of the Financial Conduct Authority’s existing oversight and does not require a whole new framework just for digital assets.